Our longtime client, Quincy Compressor, holds a New Product Convention event every year. We were asked to establish a theme for the event and create collateral based around that theme. In 2018, the event was held in Phoenix, Arizona, so we decided to incorporate the western location into the theme of “Cowboys & Aliens.” This allowed for some fun branding, themed games, decorations and lots of cowboy boots. After establishing the convention theme, we carried the overall look & feel through to all touchpoints. We worked with the hotel and a local print company to decorate the hotel and create all of the print collateral.