As its name suggests, the Great River Economic Development Foundation (GREDF) has a direct connection to the Mississippi River. GREDF approached us for a brand refresh, one that reflects the fluidity of the Mississippi River without the stiffness that business organizations can fall victim to. Professional, yet genuine. The goal of the refresh was to increase their organizational awareness and recruit more businesses. Working in tandem with their team, we created a strong logo, a colorful and inviting website, and a unified marketing voice.