Sometimes our projects can surprise even us. We came to work with Cheerful Home through a project with the Tracy Family Foundation. The goal was to provide a video that could be used on an organization’s website and other digital platforms. As we began talking to the staff, and parents, the family of the organization became very evident – something we can certainly identify with. The impact of this video has been tremendous, helping to not just tell their story, but to keep their waiting list growing, as well as growing fundraising and assisting in marketing efforts. The video was so powerful that as staff has moved, Cheerful Home has come back to us to interview new staff members and edit them into the video so they can continue to use it as a part of their marketing efforts.