The Art Center

Branding

The Art Center is a vibrant place where art lovers and novices can come to view, create and appreciate art. We were asked to implement a full rebrand of this Quincy organization, including a name change, new logo, and marketing strategy. After completing a comprehensive communications audit and additional research, we began to make suggestions for moving the brand forward. This included changing the name to The Art Center and developing a logo and marketing strategy that showcased their amazing offerings. The new look was quickly adopted, the marketing plan implemented, and suggestions from the communications audit are still used in the operation of the organization.