Social Media Glossary

Various terms and acronyms are thrown around social media like confetti at a birthday party. But that doesn’t...

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LinkedIn isn’t just for job seekers anymore

I’ll be honest, I’m probably late to this particular party. Not just fashionably late, but got a flat...

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Antidesign is the new design

Newton’s Third Law: For every action, there is an equal and opposite reaction. I was never very good...

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What is a designer?

One of my favorite, yet least favorite questions to be asked is “what do you do?”. It’s the...

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Do I Need a Responsive Website and Why is the Answer “Yes”?

Responsive websites are designed to fit the screen of whichever device is viewing the site. This means the...

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Make it Pop? Make it Stop

You’re sitting in a client presentation with the latest creative. After you tee up the design, the client...

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3 Tips for a great demo

As you may know, we have developed a community management software called Maestro Community Manager. Because we sell...

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3 Basics of Product Photography

The one thing that every business needs: product photography. Whether it’s going on your website, in a brochure,...

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The Modern Company Culture

This coronavirus crisis has catapulted the entire working world years ahead of where we were last week. Just...

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How many graphic designers does it take to change a light bulb?

Does it have to be a light bulb? 'Cause I had this other idea...   Let’s be honest....

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Recapping Social Media Marketing World

I recently had the opportunity to attend the 8th Annual Social Media Marketing World. This Social Media Conference...

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TikTok: The New Sweeping Social Media Trend

Okay, before you exit out of the page because you think TikTok is a piece of no-good, millennial-obsessed...

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Stoking Your Passion

Last week I had the opportunity to travel to Alabama to work with local communities through Maestro (the...

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2019 With The District

Last night, Rokusek was selected as the 2019 Business of the Year at The District's Annual Meeting. We...

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Performance Marketing Foundations 1

How to Define Your Key Performance Indicators (& why you need to) Before you begin investing in digital...

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Retro is back in style

It's time to celebrate! The Milwaukee Brewers are turning 50 this year and they are treating themselves to...

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A Day In The Life Of Project Management

7:50am I walk into the office with my hands filled with 50 items. I am going to be...

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Company Fitness

When you hear the term company fitness, what do you think of? Do you think about sales projections...

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Drawing a Connection

In 1940, a teenager and his dog stumbled across thousands of prehistoric paintings in a cave in Lascaux,...

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Creating a Logo: Not One and Done

Your wardrobe, hairstyle, computer, password, contacts list and eyeglass prescription. What do all of these have in common?...

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3 Tips to Freshen Your Social Media

If we were to cover everything you need to make your social media top notch, we would be...

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Racing in Today’s Competitive Market

Should we be of the mindset that being good is appropriate when we're chasing success in today's marketplace?'...

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The Power of Typography

Working with type is hard. Choosing the right font for your wedding invitations has caused many a bride...

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Password Security and Your Business

Watch the news, especially the tech news, for any period of time and you'll inevitably see something about...

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Design Concepts in a Digital Age

A few years ago, we were building a Software as a Service (SaaS) for Main Street communities across...

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5 Things I learned at a full-time job compared to college

Getting my first 'big girl job' has been a whirlwind of an experience and working at an actual...

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ROI for Technology

We all know that good technology is expensive and sometimes those costs are hard to justify. Especially if...

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Why is an Internship Important?

If you're a college student, you've heard it. You need to get an internship. If you're anything like...

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Killer Design

Sitting on my couch one evening sorting through the streaming options at my fingertips, I saw a TV...

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Tracking Your Marketing ROI

It seems as though everyone wants to track their ROI (Return on Investment) these days. And that is...

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How do I know if I need a custom solution?

When you hear the term 'custom development' you probably have a knee-jerk reaction to reach and protect your...

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5 Essential Steps for Your Next Marketing Campaign

That's why we have developed this FREE e-book '5 Essential Steps for your next marketing campaign' to make...

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Thinking of a new website….Start HERE!

We've worked with hundreds of companies over the last two decades (yes, we've been building websites since the...

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Finding Your Businesses’ Passion

There's an old adage 'do something you love and you'll never work a day in your life'. Certainly...

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Keeping Your Remote Employees Engaged

Most companies can trace their origins back to humble beginnings. A small shop, a new idea, whatever the…

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Marketing Automation takes engagement to the next level!

Our marketing conversations have changed dramatically over the years. Marketing can track it’s history back to the very…

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Why Planning Your Marketing is Critical

I’m a sports guy (sshh – don’t tell my coworkers, I’m the only one around here)! Sports are…

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Gratitude and Your Business

In this season of gratitude and thankfulness, take time to reflect. Reflect on how your business got started......

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Rekindling Your Inspiration

Trying to find a topic for this week's blog was really a struggle for me. I knew I...

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Your Digital Storefront – Managing Your Organization’s Website

It's 2017 and having a website is no longer an option for an organization (or a business for...

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Explaining some marketing jargon

It's been awhile since I talked about some of the popular marketing jargon, and there are a wave...

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Is laughter good for business?

How often do you laugh at work? I hope that you laugh often enough that you didn't just...

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Who’s on your bench?

Baseball season is back and I (Travis - the biz dev guy)'couldn't be happier. I've always been a...

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Make the Most of Your Message

We have a saying around our office, "One vehicle, One message." I'm certain this saying isn't unique to...

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2017 Marketing Trends

Was your 2016 Lit? Were you savage? Those are just two of the most trendy words in 2016....

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Plan the Work, Work the Plan

January is a great time of year for planning. You're back from holiday breaks and office parties'and you...

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Last-Minute Shoppers and How to Market to Them

Last-minute shoppers can bring a real boost to small business during the holiday season. Here's how to capitalize...

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Techy Toys for Christmas 2016

Techy toys are a great go-to gift this holiday season. Don't miss out on what's hot this Christmas....

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Employees and Your Brand

This year we have examined several elements of your branding, from your logo to your storefront. As we...

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Business and Charity

Business and charity represent two different ways of gathering money, but marketing efforts are fairly similar. The season...

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Showing Customer Appreciation

Showing customer appreciation is an essential business practice that can build your brand. From a young age you've...

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Halloween Movie Recommendations

Halloween movie recommendations from Rokusek to get you in the spirit! So, you've been assigned candy duty this...

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Customer Service and Your Business

With so many services online and robots fielding calls for large corporations, it can be difficult to actually...

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Breast Cancer Awareness Marketing

Breast Cancer Awareness Marketing can take many forms, whether that be digital or analog, it's important. It's a...

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Tech for Self-Examination, Screening

October is Breast Cancer Awareness month. According to BreastCancer.org, about 1 in 8 women will develop invasive breast...

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Emailing Your Brand

In the past few months we've talked about your storefront, your website, and even your logo as they...

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Sharing Economy: Changing Marketing

The global sharing economy is changing transportation, housing, and the way we look at products and services. How...

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Snapchat for Business…Yay or Nay?

Snapchat is here to stay. There are no ifs, ands, or buts about it'people love it. Since it...

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Virtual Keyboards: Type Anywhere

A projector such as this can transform any flat service into a keyboard, making you more mobile than...

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Styling Your Storefront

When it's raining cats and dogs, there are few more pleasant places to shop than WILL Leather Goods...

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Virtual Reality: Entering The Matrix

(Courtesy of Knight Center for Journalism in the Americas, University of Texas at Austin) In 1999 The Matrix...

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Tablet Tech: Mobile Marketing Gold

For the past couple of years, I’ve had my reservations about tablet technology. When I was in college,…

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Pok’mon GO: A Brand in Rebirth

Pok'mon GO has captivated users, becoming the #1 most downloaded app in history. (Courtesy of Creative Commons) Recently,...

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Avoiding Website Woes with SEO

Have you ever Googled yourself? Some of the things that pop up may surprise you. With all the...

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What is a perfect logo?

Have you ever thought of your logo as a marketing tool? I hope so. Don't think it matters?...

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Why Branding “You” Matters – and Why it is so hard

Poll any group of marketers and they will tell you, the hardest thing (company, person) to brand is...

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Buzzword Bingo!

In a previous life, I used to work for a National organization focused on serving youth. I had...

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We all Pay

How we pay for things is a constantly changing technology. From cash to checks to plastic, to digital,...

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Making the Most of your Tech in 2016

Last week thousands of companies and throngs of people descended on Las Vegas for the 2016 Consumer Electronics...

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Plan Now for a Prosperous 2016

The Holidays are a great time spent with family and friends. As the year draws to a close...

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Understanding Web and Domain Hosting

Website, hosting, url, we've all heard the terms, but are you confident that you know what they all...

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Jordan Settlement Should Make us Think

You may have read in recent weeks about Michael Jordan receiving almost a $9 Million settlement from Chicago-based...

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Joining the Team

Any time you have turnover amongst your staff, having the "team" element can be difficult. As the new...

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A Faster Horse

"If I had asked my customers what they wanted, they would have said a faster horse." - Henry...

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Quincy Public Library Logo & Website

We're honored and very proud to have been chosen to design and develop a new website (www.quincylibrary.org) for...

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Simple. Direct. Repeatable.

'I fear not the man who has practiced 10,000 kicks, but I do fear the man who has...

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Image Search is Magic(ish)

So we saw an image that we knew our friends would enjoy -- this shot of the first...

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Rebranding The District in Quincy

Rokusek Design was selected to assist Quincy's Main Street organization (Historic Quincy Business District) as it reviewed its...

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What Is Marketing?

The goal of marketing? To sell more stuff to more people more often for more money.* It's that...

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Embedding New Google Map

Google unveiled a new version of their amazing Google Maps product... and while some of the newer features...

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IL Governor’s Conference on Travel & Tourism

Earlier this month Dean La Velle, who handles our Business Development, was a judge of the Illinois Excellence…

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Social Media and News Media

So, this just happened…   What’s the point? Another reminder that social media is an opportunity to get…

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Rotary Oktoberfest Branding

When the Rotary Club of Quincy (okay, our resident Rotarian and Business Development guy, Dean La Velle) came...

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Illinois Main Street: HQBD Wins Innovation Award

We’re very happy that our partners at the Historic Quincy Business District (HQBD) won the’2013 Innovation Award from…

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Typeface Trickery

Typeface trickery, you’ve probably seen it and didn’t realize it. There are approximately a gazillion typefaces out there…

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Against My Expectations, Facebook Worked

I’ll admit it — I’m not the biggest Facebook fan. Keeping up with relatives and old friends was…

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Typography in the Digital World

For the longest time typography was confined to the realm of paper. Now traditional print mediums are being…

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An Olympic Typeface Worthy of the Gold

Now that the London Olympics are old news, what did 'you think about it? 'Did you enjoy the...

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What was the first book?

The older I get the more I find myself waking up early and having this excess of time...

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Bookstores; An Endangered Species

Large bookstores are becoming more and more of an endangered species these days with the shift from analog…

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Direct Mail & The Web

In today's evolving digital marketing space, with many ways to reach potential customers online, it's easy to forget...

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