Tablet Tech: Mobile Marketing Gold

08.11.16

For the past couple of years, I’ve had my reservations about tablet technology. When I was in college, I was perfectly content lugging around my heavy 15 inch Macbook Pro to take notes in class. I figured it wouldn’t matter since my backpack was weighed down by massive textbooks anyway. Boy, was I wrong. I should have bought my iPad much sooner.

Recently, I became one of the millions of people all over the world to own a tablet. I had been fighting for months on whether to get a Microsoft Surface Pro or an iPad Pro. This is the part where all you readers will either judge or commend me for choosing Apple. I will concede, though, that Microsoft seems to hold the future in its hands in terms of tablet tech. Apple still has an opportunity to pull ahead, though. It already holds the tablet market share. But the Microsoft versus Apple conversation is for another time and place.

Mobile Marketing and Tablet Tech

Since starting at Rokusek, I’ve learned more about the massive potential of mobile marketing. The ability to create, curate and consume content is right at my fingertips. Well, it was before, but now I don’t have the added weight to my bag. My laptop doesn’t have that all important mobile data capability either. As more people begin to use tablets more often in place of laptops or even desktops, just as I have, marketers will need to message consumers on their mobile devices and applications.

It’s projected that by 2019, 1.5 billion people worldwide will own tablets, which gives marketers endless opportunities to get their messages out there. For years, marketers have tapped these consumers on their cell phones, and the rise of tablet technology can only increase this reach.

Mobile internet usage in past years has overtaken desktops as the most used digital platform. The convenience of on-the-go internet and increased use of mobile applications has also expanded farther beyond the Millennial demographic. The 55+ age group is the fastest growing group to start using mobile devices, tablets included. Heck, even my grandma has an iPad and loves it. This gives marketers the chance to reach varying demographics, as it’s easy to find the numbers on what applications certain audiences are using and how they are interacting with them.

One of the many reasons many are making the switch from desktop to more frequent mobile device use is the inability to use certain applications on a desktop PC. Snapchat, Instagram ‘ anyone? Streaming, book, and news services are also rapidly becoming more popular on mobile devices. Digital publishers are having a field day with the trend toward increased mobile and tablet usage, with Consumption of digital media on mobile devices has climbing from 18 minutes per day in 2008 to nearly 3 hours in 2015 (according to Hubspot).

A quick note to you marketers who want to reach these audiences and are wondering when/where to advertise, social media and news services are mostly used in the morning hours while streaming apps take over the evenings. Streaming apps tend to be used on tablet interfaces more so than any other mobile devices.

Personally, I now use my tablet for everything from work-related tasks to Netflix to basic photo editing. With the help of my trusty Belkin keyboard, I’m even drafting this post to launch onto the Rokusek website.

Of course there are some downsides to tablets, like less memory capacity and software compatibility, but these drawbacks aren’t dampening the demand for tablets. Besides, if most of your work is cloud-based, a tablet will certainly suit your needs. Designers and programmers, you are still going to need your desktop for some things, but with the Creative Cloud available on the Surface Pro 4, you don’t have to be glued to your office chair all afternoon.

It’s ultimately up to you if you’ll follow the trend toward tablet use; it depends on your mobile habits and what features you’re looking for in your latest tech purchase. I know I strongly recommend it given the potential benefits to consumers and marketers alike.