Avoiding Website Woes with SEO

07.05.16

Website ImagesHave you ever Googled yourself? Some of the things that pop up may surprise you. With all the clutter from various social media accounts, other people or businesses with the same name, and random search results, finding exactly what you need can be like searching for a needle in a haystack. That’s why website design and search enginge optimization (SEO) is so important to the growth of your personal and professional brand.

As the world and its marketplaces become more globalized, competition grows and consumers, now more than ever before, have the ability to compare products and services and find the information they need to solve their problems. As a business owner or industry professional, getting yourself online is arguably the most important thing you can do. It keeps you relevant, in the spotlight, and gives you an opportunity to connect with consumers outside of your local sphere. What’s not to like about that?

Getting a higher SEO score

Search Engine Optimization (SEO) tips can be found all over the web. Pick one from a relevant source and you’re well on your way to being found more easily online. That’s just the first step, though.

Once your website is up, running, and easy to find, visitors need to be able to seamlessly navigate your website and its content. Not only do they need to be able to find the information they are looking for, your site should also offer other appealing content to keep the visitor on your site and spending more time being exposed to your brand.

There are few things more infuriating for a customer than being unable to find business hours or contact information when they are seeking service. Sleek, simple design with prominent navigation links will allow your website visitors to interact with your brand and learn more about what you or your business have to offer. If your current and potential customers or connections can get desired information from an uncomplicated search, there is a higher likelihood of them coming back and seeing your brand positively.

You also have the opportunity, with the design and content of your site, to communicate your brand identity with visitors. The language should be plain, but not so much that your messaging appears dry. Insert little pieces of yourself into your writing. Make your media personal. Being consistent will help bring your SEO ranking up as well.

As for aesthetics, the colors of the site should coincide with your logo and other content. But avoid overwhelming your visitor. It is often helpful to use contrasting colors to increase readability. Also make sure to choose a font that is easy to read at any size.

By nature, your site should be welcoming and easy. Yes, this is achieved by attractive aesthetics, but functionality is what will ultimately make the visitor experience effortless. Design the website for your visitors’ needs, not yours. Navigation links should always be live and graphics should always have alternative text just in case those files just won’t load. You can find more web design tips here. To make sure your site is mobile-friendly, you can also check here.

Remember, your website should be a one-stop-shop for your visitors to learn about your mission, your services, and most importantly, you. We understand that setting up a website can be intimidating; there is certainly a learning curve. If you have questions about your website and how domain and hosting work, we urge you to contact a professional office to accommodate all of your needs.